Case study: RCS

How do we develop a winning proposition?

Result: Setting the agenda for Rich media and OTT

Rich Communications Services (RCS) provides a revolutionary opportunity for consumers to communicate in a simpler and richer way than ever before. But many operators are yet to be convinced of its value, and struggle with a business case . We conducted extensive user trials, combined with focus groups and supplementary desk research. This enabled us to truly understand the user experience, and technical performance. These invaluable insights helped to optimise development and marketing.