Context

Case Studies

How best to develop the best products and services?

100,000s downloads and active users

To help increase Vodafone’s success rate with new products & services we developed cross-functional programme to understand service, insights, target, and performance expectations, and support product development, launch and go-to-market strategies. Our approach included, employee and customer co-creation workshops, online communities, face-to-face focus groups, in depth interviews, and quantitative surveys. As a result we have conducted more than 20 studies across Europe in three year