Context

Case Studies

RS Components: How can I better understand my customers needs?

“I love this.” Klaus G. Global Sales Director

With presence in over 30 countries and more than 500,000 SKUs, RS Components found it very difficult to understand and fulfil its customers needs. So we developed a global segmentation, for the first time they knew who their customers were and what they wanted! Within 3 months there was a substantial uplift in sales.