Context

Case Studies

How do we identify compelling business opportunities?

Successfully identified new business opportunities based on identified needs

To retain and grow market share, Amadeus knew they needed to create and innovate. We combined expert opinion and industry trends analysis with a thorough understanding of real-world traveller needs. As a result we were able to identify relevant business opportunities for Amadeus based on identified needs. We went on to validate these business opportunities with Amadeus and co-create new value propositions.

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