Context

Insight

Insight is central to every project. It’s the basis for strategy development and execution. Our targeted approach means we build tailored solutions to meet our clients’ specific business objectives.

We believe that, however you gather data, the real value lies in analysis and interpretation. Reading between the lines and using emotional as well as rational intelligence means we can unearth the insights that help our clients make better business decisions.


Our insight services include:
• Ethnography
• Usage and attitude studies
• Market and cultural trends
• Segmentation and audience identification / development
• Market sizing and forecasting
• Trend and opportunity analysis
• Value chain mapping
• Insight harvesting