Context

Innovation

Businesses today can’t afford to stand still. They have to be able to adapt to change quickly and effectively. By embracing innovation, companies can start to dictate change instead of reacting to it.

Unlike some agencies, we don’t just focus on consumer insight. We look at emerging trends and how they relate to your business as a whole. And we help you put your ideas into action.

We also understand that progress isn’t just about innovating. It’s about innovating at the right time. That’s where our iterative approach comes in. By working to a continuous engagement model, we can better adapt to changing client, consumer and market conditions.

Our innovation services include:

• Product strategy
• Ideation and co-creation
• Category development
• Concept testing
• Pricing and volumisation
• Product development
• User trials
• Beta testing