Increase Bupa’s sales conversion by 10% in less than one month

Bupa Global were frustrated with disappointing sales conversion rates for their core product, International Premium Medial Insurance (IPMI), sold to affluent and High Net Worth customers around the world.

An exhaustive internal and external review, combined with market research, identified a broad range of opportunities. Working sessions with their senior Marketing and Strategy teams allowed us to prioritise both long term strategic shifts and simple quick-wins. The first quick-win was implemented in less than a week by month-end saw a 10% increase in sales conversion. That’s just the beginning…