Tieto: How do we build a new vision for our company?
Result: Customers and salesforce inspired by vision, greatly increasing sales
Tieto Oyj is an IT service company providing IT and product engineering services. Active in more than 20 countries with approximately 16,000 employees, Tieto is one of the largest IT service providers in Europe.
Their market share in Healthcare IT was under threat from new and bigger players, but they had the heritage, know-how and the best products it just wasn’t being communicated to their customers. We helped them better understand their customers needs and frustrations plus their own products strengths and weakness. Together we developed a new vision putting the customer at the centre with a message based around functionality and user experience. Not only were their customers inspired but their whole salesforce, resulting in greatly increased sales.