Then end result of 2 projects spanning over 2 calendar years; built upon the insight that consumers needed to be 'digitally detoxed'. Vodafone found their customers were unaware of what 'normal' mobile device usage was. Customers wanted to be quantified, helped, and not embarrassed or shamed for excessive use.
'Detox' became 'Happiness'
The second project took this into consideration, becoming more centred around 'digital happiness' rather than forcing 'detox'. The app is the end product of several focus groups and co-creation events. It provides users with tips and coaching from certified trainers and organisations and partnerships, in-app games, leader boards and connectivity with friends, and all importantly device usage monitoring and control functions.