Context
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Create services with millions of active users and prove their monetary value

To help increase Vodafone’s success rate with new products & services we developed a cross-functional programme to understand service, insights, target, and performance expectations, and support product development, launch and go-to-market strategies. Our approach included employee and customer co-creation workshops, online communities, face-to-face focus groups, in depth interviews, and quantitative surveys. The result was more than 20 studies around the world, dozens of services launched, and millions of active users.

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