Context

Brand and communications

Creating a strong brand is critical for every business. Understanding which elements of your brand resonate with customers can help you build customer loyalty and, ultimately, boost sales.

Our approach helps us see how consumers perceive your products. We assess where your brand is weak and where it’s strong, and why.

Our brand and communication services include:

• Brand strategy
• Creative development
• Creative pre-tests
• Brand and product positioning
• Brand performance and measurement
• Benefit statement development and optimisation