Insight

Insight is central to all of our projects. It’s the basis for any strategy development and execution work we do. Our targeted approach means we can build tailored solutions to meet our clients’ specific business objectives.

We believe that, however you gather data, the real value lies in analysis and interpretation. Reading between the lines and using emotional as well as rational intelligence means we can unearth the insights that help our clients make better business decisions.

Our insight services include:

• Observational research
• Usage and attitude studies
• Market and cultural trends
• Segmentation
• Market sizing and forecasting
• Trend and opportunity analysis
• Value chain mapping
• Insight harvesting

See our case studies

 

Customer experience

It’s accepted wisdom that a company which provides an outstanding experience for their customers is more likely to get repeat business and increased recommendations. But we also believe that effective customer experience management can be used to measure the impact of your innovations and campaigns. Keeping track of your product successes and failures is essential for companies looking to boost sales and create new business opportunities.

Our dynamic and efficient approach combines robust measures with rich insight. We can help you understand the reasons behind your sales performance. So with all the information you need at your fingertips, you can optimise your customer experience and encourage repeat business.

Our customer experience services include:

• Customer recommendations / net promoter scores (NPS)
• Customer journey mapping
• Experience strategies
• Digital user experience consultancy
• Consumer experience programmes
• Usage and attitude studies
• VoC programmes

See our case studies

 

Brand and communication

Creating a strong brand is critical for every business. Understanding which elements of your brand resonate with customers can help you build customer loyalty and, ultimately, boost sales.

Our approach helps us see how consumers perceive your products. We assess where your brand is weak and where it’s strong, and why.

Our brand and communication services include:

• Brand strategy
• Creative development
• Creative pre-tests
• Brand and product positioning
• Brand performance and measurement
• Benefit statement development and optimisation

See our case studies

 

Innovation

Businesses today can’t afford to stand still. They have to be able to adapt to change quickly and effectively. By embracing innovation, companies can start to dictate change instead of reacting to it.

Unlike some agencies, we don’t just focus on consumer insight. We look at emerging trends and how they relate to your business as a whole. And we help you put your ideas into action.

We also understand that progress isn’t just about innovating. It’s about innovating at the right time. That’s where our iterative approach comes in. By working to a continuous engagement model, we can better adapt to changing client, consumer and market conditions.

Our innovation services include:

• Product strategy
• Ideation and co-creation
• Category development
• Concept testing
• Pricing and volumisation
• Product development
• User trials
• Beta testing

See our case studies

 

 

Connect with us!

info@context-consulting.co.uk

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